Media Skills
Preparing spokespeople to handle media interviews with confidence and clarity by understanding the dynamics of this challenging communication environment.
By the end of the program, participants will be able to:
- Understand what a good interview means
- Identify the actions to take in order to get ready for an interview
- Know how to deliver messages effectively whilst keeping control of the direction of the interview
- Be skilled in handling the toughest questions
- Appreciate how a good interview is crucial in promoting a product or service and protecting and enhancing the organisation’s reputation
Leadership Effectiveness
Influencing Stakeholders
Building and managing sustainable relationships